ABOUT
Michigan Advertising and Marketing (MAM) is a student-organization at the University of Michigan that provides members with the opportunity to work with real businesses, and provides clients with valuable, student-generated recommendations and insights.
Mission
At Michigan Advertising and Marketing, we believe that incorporating diversity, equity, and inclusion into our practices is crucial in fostering an innovative, collaborative, and successful environment. Providing equal opportunities to thrive and celebrating unique backgrounds and perspectives is the best way to uplift our members, clients, and community. We acknowledge that this is an ongoing journey, and we are committed to continuously listening to the perspectives of our members to take action in evolving these principles and values.
MAM Structure
Account Directors
Account Directors serve as the liaison between the client and his/her team members. ADs are experienced club members who demonstrate professionalism, strong communication skills, and a client-first mentality.
Market Research
Market Research team members are tasked with developing marketing strategies and conducting market research for their client. This can include social media marketing, SWOT analyses, and surveys/interviews.
Creative Design
Creative Design Team (CDT) members are responsible for the creative work for their client. Past projects include mobile application design, posters, fliers, and videos.
Our Members
Professional Development
Here are some reasons why Michigan students join MAM:
Real Client Work
Resume/Portfolio Builder
New Member Workshops
Professional Headshots
Social Events at Client locations
Semester Presentations to Google leadership (Winter only)
Resume/Cover Letter Templates
Workshop Powerpoints
Guest Speakers from Fortune 500 companies and local firms
Alumni Database
Company office visits (LinkedIn Detroit & Google Ann Arbor)
